Accessibility Statement

Company: BGA Group AB (“BGA”)

20 October 2025

Issued by SELMA

 

Compliance status

BGA believes that the internet should be available and accessible to everyone and strives to provide a website that is accessible to the widest possible audience, regardless of ability.

To support this, BGA aims to follow the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level as closely as possible. These guidelines describe how to make web content accessible to people with a wide range of disabilities. Following these guidelines helps ensure that the website is accessible to blind users, users with motor impairments, visual impairments, cognitive disabilities, and others.

This website uses various technologies designed to help keep it as accessible as possible. We use an accessibility interface that allows persons with specific disabilities to adjust elements of the user interface based on their needs. The website also uses an AI-based application that runs in the background and continuously works to optimise accessibility. This application adjusts the website’s HTML and adapts functionality and behaviour for screen-readers used by blind users and for keyboard functions used by individuals with motor impairments.

Contact the website owner: info@bgastore.ie.

 

Screen-reader and keyboard navigation

Our website implements ARIA attributes (Accessible Rich Internet Applications) along with various behavioural adjustments to support blind users who access the website using a screen-reader. When a screen-reader user enters the site, they immediately receive a prompt to activate the screen-reader profile to help them browse and operate the site effectively. Below is how our website addresses key screen-reader requirements:

1.   Screen-reader optimisation:

BGA runs a process that analyses the website’s components from top to bottom to support ongoing adherence, including during updates. This process provides screen-readers with meaningful data using ARIA attributes. For example, we provide accurate form labels; descriptions for actionable icons (such as social media icons, search icons, cart icons); validation guidance for form fields; and element roles such as buttons, menus, and modal dialogues (popups).

The background process also scans all images on the website. It provides an accurate and meaningful description based on image-object recognition as an ALT (alternative text) tag for images that are not otherwise described. It also extracts embedded text using OCR (optical character recognition) technology. To activate screen-reader adjustments at any time, users can press the Alt + 1 keyboard shortcut. Screen-reader users also receive automatic prompts to activate screen-reader mode when entering the website.

These adjustments are compatible with widely used screen-readers, including JAWS, NVDA, VoiceOver, and TalkBack.

2.   Keyboard navigation optimisation:

The background process also adjusts the site’s HTML and adds behaviours through JavaScript code to enhance keyboard accessibility. These include:

  • Navigating the website using the Tab and Shift + Tab keys.
  • Using dropdown menus with the arrow keys and closing them with Esc.
  • Activating buttons and links with the Enter key.
  • Navigating between radio buttons and checkboxes with the arrow keys and selecting them with the Spacebar or Enter key.

Keyboard users can also access content-skip menus at any time by pressing Alt + 2, or by encountering them as the first element when navigating with the keyboard. The background process also manages triggered popups by moving the keyboard focus to them as soon as they appear and preventing the focus from leaving the popup.

Users can also use shortcuts such as:

  • M = menus
  • H = headings
  • F = forms
  • B = buttons
  • G = graphics (to jump to specific elements)

 

Disability profiles supported on our website

  • Epilepsy Safe Profile: enables users with epilepsy to browse safely by reducing the risk of seizures caused by flashing animations or risky colour combinations.
  • Vision-Impaired Profile: adjusts the website to support a broad range of visual impairments such as reduced vision, tunnel vision, cataracts, glaucoma, and others.
  • Cognitive Disability Profile: provides support features to assist users with cognitive disabilities such as autism, dyslexia, or cognitive processing difficulties in focusing on essential content.
  • ADHD-Friendly Profile: reduces distractions and visual noise to help users with ADHD and neurodevelopmental conditions browse, read, and focus more easily.
  • Blind Users Profile (screen-readers): adjusts the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is installed on the user’s device, and the website is compatible with that technology.
  • Keyboard Navigation Profile (motor-impaired): enables users with motor impairments to navigate the website using Tab, Shift + Tab, and Enter. Users can also make use of shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics).

 

Additional UI, design, and readability adjustments

  • Font: users can adjust size, font family, spacing, alignment, line height, and more.
  • Colour contrast: users can select among various colour-contrast profiles such as light, dark, inverted, and monochrome. Users can also switch colour schemes for titles, text, and backgrounds using more than seven available colour options.
  • Animations: users with epilepsy can stop all animations with a single click. This includes interface-controlled animations such as videos, GIFs, and CSS-based transitions.
  • Content highlighting: users can highlight important elements such as links and titles, or choose to highlight only focused or hovered elements.
  • Audio muting: users with hearing devices may experience discomfort from automatic audio playback. This option allows users to mute the entire website instantly.
  • Cognitive assistance: we use a search function linked to Wikipedia and Wiktionary, helping users with cognitive challenges to understand phrases, abbreviations, slang, and more.
  • Additional functions: users can change cursor colour and size, enable print mode, activate a virtual keyboard, and access other features.

 

Assistive technology and browser compatibility

BGA aims to support as many browsers and assistive technologies as possible so users can choose tools that best suit their needs with minimal limitations. For this reason, we have worked extensively to support major systems that represent over 95% of the user market, including:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Opera
  • Microsoft Edge
  • JAWS and NVDA (screen-readers) for both Windows and Mac.

 

Notes, comments, and feedback

Despite our efforts to allow all users to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are still in development, or do not yet have a suitable technological solution. However, BGA continuously works to improve accessibility, add and update features, and adopt new technologies. These efforts aim to reach the optimal level of accessibility as technologies evolve.

If you wish to contact the website owner, please use the following email address.

For questions, feedback, and support: info@bgastore.ie.